On-demand lessons and courses in Modern Employer Branding and other Talent Marketing

Learn all you need to know to master modern employer branding and become a Talent Marketing Pro.

Success in employer branding should be sustainable and measurable.

But without a clear understanding of what success should look like, you cannot make a proper plan and continue to coordinate those countless ad hoc ideas, wishes and requests.

Working with random acts of employer branding stops you from delivering proven results and becoming credited as the talent marketing professional you deserve to be.

Join Talent Marketing School

And learn everything you need to know to master modern employer branding and other talent marketing. Take courses and explore lessons teaching you the core skills to build the contemporary employer brand based on our proven Magnetic Employer Branding Method™️. 

Join Talent Marketing School

Become a student and get personal access to our growing library of courses and lessons.

Study at Your Own Pace

All content is available on-demand so that you can study at your own pace whenever the most convenient for you.

Become Talent Marketing Pro

Build your insight and learn all you need to know to influence and persuade talent audiences with your messages and content.

The annual subscription gives you personal access to the growing library of modern employer branding and talent marketing lessons and courses just for 495 € / year +VAT

(495 € is about US$ 531. Check the current exchange rate between the Euro and US dollar on time of purchase.)

Learn all that you need to know to master modern employer branding.

  • Thinking and working strategically.
  • Mastering talent communication and messaging.
  • Impacting your employer brand and reputation with candidate communication.
  • Influencing and persuading your target audiences.
  • Planning and executing the modern employer brand.
  • Managing your employer brand.


Start your development journey towards a more sustainable and results-oriented employer branding and talent marketing.

Be able to build your skills and learn insight systematically in one place, according to our proven Magnetic Employer Branding Method™️.

What's included in your annual subscription?

With just 41,25€ (or about US$ 44)  / month (+ VAT, billed annually) you get:

  • Unlimited personal student access for one year.
  • A growing library of modern talent marketing and employer branding course content and lessons designed to teach you how to build the modern employer brand.
  • Workbooks and other support material.
  • Assessments

How to become a student at Talent Marketing School

Get Access

Simply sign up to join Talent Marketing School. For just 495 € / year (+ VAT) you get annual access. You can cancel anytime.

Master the core Talent Marketing Skills

We teach you all the essential skills required to successfully build a modern employer brand.

Get a Plan

Building the Modern Employer Brand is easy when you have a guide who gives you a plan. Get it here at Talent Marketing School.

What is the Magnetic Employer Branding Method™️?

Blue round Icon Powerful communication strategy

A Powerful Communication Strategy

Combining business storytelling and persuasive marketing techniques to build a sustainable Magnetic Employer Brand.

Icon A Systematic Marketing Method

A Systematic Marketing Method

Inviting and nurturing relevant talents on the Candidate Journey of the Information Era™️ with your company until they are ready to convert.

Blue round icon Positioning Talent as the Hero

Positions the Talent as the Hero and the Employer as the Guide

The surprising role reversal helps turn employer branding messages remarkably more relevant to the target audiences, which is key to winning attention and creating sustainable employer brand affinity.

10 reasons why you should join Talent Marketing School

  1. Develop your employer branding and other talent marketing skills and knowledge in one place, at your own pace and whenever it is the most convenient for you.
  2. Get fresh ideas and learn a systematic approach to building a sustainable employer brand in the modern and digital world.
  3. Start a personal development journey into the world of modern talent marketing, and even plan a progressive career path for yourself!
  4. Learn about the core skills within the renowned Magnetic Employer Branding Method™️, not available to study anywhere else.
  5. All the lessons are designed and instructed for you by Susanna Rantanen, the developer of the Magnetic Employer Branding Method™️.
  6. Susanna teaches you practical skills, strategic thinking and science-based knowledge she has learned and applied during her long career in HR, talent acquisition, workplace development and employer branding both in-house and as a consultant.
  7. The Magnetic Employer Branding Method™️ is proven to deliver sustainable and measurable results.
  8. The course content and lessons teach you step-by-step how to influence and persuade relevant talents with communication and marketing.
  9. New courses and lessons are being added regularly yet at a peaceful pace to keep the fun in the learning and limit burdening you and your brain.
  10. For the price of just one course, you get personal access to all this for an entire year!

Meet your Coach Susanna Rantanen

  • Started her HR & talent acquisition career in 2002.
  • Founded her first company Heebo developing a recruitment tool matching talents with company cultures, in 2010.
  • Co-founded Finland’s best-known employer branding agency Employee Experience Agency Emine in 2012 with her husband Leo.
  • Has helped hundreds of talent marketing and employer branding practitioners and fast-scaling growth companies to implement powerful communication strategies and tactics to win in the war for talent.
  • Emine was recognized as one of the Top 10 Employer Branding Agencies in Europe, 2020.
  • The Magnetic Employer Branding Method™️ has been featured in HR Tech magazine.
  • Host of popular podcasts Vaikuttava Työnantajabrändi -podcast in Finnish and Building a Modern Employer Brand podcast in English.
  • Is known as the forerunner of modern employer branding in her native Finland.