Lesson 1 – What is Modern Employer Branding?

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Your outcome

After this lesson, you understand why rethinking employer branding has become so critical and you can recognize the differences between the more traditional employer branding and the concept of modern employer branding developed by Susanna Rantanen.

About this lesson

This lesson begins the series of lessons. Lessons take you through the Magnetic Employer Branding Method™️ developed by Susanna Rantanen when courses teach you about a specific topic or a skill in building and implementing the modern employer brand in your talent marketing.

TMS course images - Lesson 1 What is Modern Employer Branding

In this lesson, you will learn:

  • Why rethinking employer branding has become so critical?
  • What are the key differences between the modern employer branding Susanna teaches and the more conventional employer branding?
  • How to start building the modern employer brand: The 5 Key Principles in the Magnetic Employer Branding Method™️ developed by Susanna Rantanen.

Course Content

Video 1 - What is Modern Employer Branding?
Video 2 - Why rethinking employer branding has become so critical?
Video 3 - The 5 Key Principles in the Magnetic Employer Branding Method™️
Video 4 - Key points to memorize from this lesson