In this core lesson, you learn why rethinking employer branding became so paramount for all employer branding practitioners and what kind of employer branding has the most impact on your talent audience and your results.
After this lesson, you understand why rethinking employer branding has become so critical and you can recognize the differences between the more traditional employer branding and the concept of modern employer branding developed by Susanna Rantanen.
About this core lesson
This lesson begins the series of lessons. Lessons take you through the Magnetic Employer Branding Method™️ developed by Susanna Rantanen when courses teach you about a specific topic or a skill in building and implementing the modern employer brand in your talent marketing.
In this lesson, you will learn:
- Why rethinking employer branding has become so critical?
- What are the key differences between the modern employer branding Susanna teaches and the more conventional employer branding?
- The 5 Key Principles in the Magnetic Employer Branding Method™️ developed by Susanna Rantanen.