Become strategic in Talent Marketing

An online course teaching you the basics to strategic
talent marketing

Start learning how to become strategic in talent marketing with this basic course!

Learn what is the difference between a strategy and a plan and how to select the right talent marketing strategy for your company.

Is employer branding starting to overwhelm you?


The number of tasks, wishes and requests are getting out of hand.


Everybody has a different opinion on what you should do with employer branding.


There is simply not enough time to get everything done.


You asked for a budget but didn’t get one.


You acquired external help but they failed to deliver.


What you do seems not to deliver any value.

You need to regain control of your employer branding activities. Becoming strategic is the smartest approach to success! 

How to become strategic

Sign up and get access to the course.

Learn how to select your ideal strategy.

Continue with learning the basics of strategic planning.

What's included in this course?

  • 8 video lessons
  • 2 PDF workbooks
  • PDF Cheat Sheet
  • Quizzes to assess your progress


When you sign up and get access to this course, you get access 24/7 to all other course content inside Talent Marketing School – for the same price!

Your subscription is valid for 12 months at the time and renews automatically until you cancel. But you can cancel anytime.

We add new courses and lessons several times a year to keep you on a learning path in modern employer branding and other talent marketing.

Talent marketing strategies course page image

Why should one become strategic?

You stop feeling anxious and overwhelmed and gain control over your time and tasks.

You no longer have to feel your work isn’t appreciated. The results and value become evident to everyone.

Your career development won’t run out of its course. Strategic skills become essential  the further you go.

Who should take this course?

This course is ideal for those already responsible or wanting to get the ownership of their company employer brand management and activities.

You will learn what are your primary options in strategic talent marketing, understand how to work with strategies and plans, how to select the right talent marketing strategy for your company and what purpose each primary talent marketing strategy serve.

Free eBook: Talent Marketing Team Roles

Learn more about employer brand management and other five key roles in the modern, Magnetic Talent Marketing Team!

See what your talent marketing career could look like and what skills and competencies you might want to focus on developing.

This book covers the six key roles I chose and crafted for a Talent Marketing Team building the Modern Employer Brand: Employer Brand Manager, Talent Communication & PR Specialist, Talent Community & Social Media Manager, Digital Talent Marketing Manager, Employer Brand Content Manager and Creative Employer Brand Content Producer.

Prefer to read or listen?

I introduce the roles in my Building of a Modern Employer Brand podcast episodes and blog (during spring-to-summer 2021).

Find team episodes here >>