Online coaching programs in branding, marketing and communications for driven HR Industry professionals

Talent Marketing School will change in 2023! We will be offering premium coaching programs for HR Industry professionals wanting to learn how to leverage modern branding, marketing and communications to build a career and life you dream of! You are now the Talent!

Intensive 12-week online coaching programs for HR Industry professionals in branding, marketing and communications coming soon.

“Awesome a course like this was available! The topics handled were truly interesting and also very relevant in my role. Videos were just the right length to be watched aside my other tasks. I can really recommend Emine's courses online!"

Päivi SuutarinenRecruitment Specialist

"Getting started with employer branding in social media" is a comprehensive course offering a lot of information and inspirational insight, but also practical tips for employer branding. I can whole-heartedly recommend it!”

AnneHR Specialist

"Thank you for this course! I loved all the visual elements as they helped me to memorize the information. What was really good about this course was how it started with the big picture and basics and then moved forward to specifics with concrete examples. I am now able to get a better control of what to focus on and avoid the general pitfalls and ad hoc."

Ilona HarjuHR Specialist, SOK

"The course content helped me to learn what needs to be done and decided before just starting employer branding on social media."

NinaHead of People and Culture, Gapps Oy

What is the Magnetic Employer Branding Method™️?

A Powerful Communication Strategy

Combining business storytelling and persuasive marketing techniques to build a sustainable Magnetic Employer Brand.

A Systematic Marketing Method

Inviting and nurturing relevant talents on the Candidate Journey of the Information Era™️ with your company until they are ready to convert.

Positions the Talent as the Hero and the Employer as the Guide

The surprising role reversal helps turn employer branding messages remarkably more relevant to the target audiences, which is key to winning attention and creating sustainable employer brand affinity.

Meet your Coach Susanna Rantanen

Started her HR & talent acquisition career in 2002.
Founded her first company Heebo developing a recruitment tool matching talents with company cultures, in 2010.
Co-founded Finland’s best-known employer branding agency Employer Branding Agency Emine in 2012 with her husband Leo.
Has helped hundreds of talent marketing and employer branding practitioners and fast-scaling growth companies to implement powerful communication strategies and tactics to win in the war for talent.
Emine was recognized as one of the Top 10 Employer Branding Agencies in Europe, 2020.
The Magnetic Employer Branding Method™️ has been featured in HR Tech magazine.
Host of popular podcasts Vaikuttava Työnantajabrändi -podcast in Finnish and Building a Modern Employer Brand podcast in English.
Is known as the forerunner of modern employer branding in her native Finland.