On-demand lessons and courses in Modern Talent Marketing and Employer Branding.

Become a Talent Marketing Professional and build a career of your dreams!


The problem is

what used to be a fun and fresh break from your regular HR or talent acquisition tasks has turned into a continuous sprint with no end in sight.

You are feeling overwhelmed.

Everyone in your organizations has an idea or an opinion about what you should be doing, creating, taking care of or promoting first.

The constant stream of wishes and requests are starting to make you feel totally out of control and burned out.

You have no idea if any of this is generating value for the company. 

What you desire is to get on the top of it all and start feeling the regular sense of achievement.

Join Talent Marketing School Now

Take courses and explore lessons. Become familiar with modern talent marketing and employer branding. Find yourself a development direction inspiring you to become a talent marketing professional.

Become a Student

Get access to a growing library of on-demand content and lessons.

Study on your own time

Explore and watch the course content, and study when it is most convenient for you.

Become a master

Put into practice what you learn and master professional talent marketing.


Talent Marketing School offers a growing library of on-demand lessons and content to help aspiring Talent Marketing Professionals like yourself to learn the what’s and how’s of modern talent marketing and employer branding strategies, tactics and skills.

We teach modern talent marketing and employer branding based on the Magnetic Employer Branding Method© developed by Susanna Rantanen.

  • Learn how to think and work strategically.
  • Expand your knowledge on modern talent marketing.
  • Learn best practices and methods on how to plan and execute talent marketing in order to get measurable results.
  • Learn how to message and create talent marketing content.
  • Understand how to set up goals and objectives and measure success, and much more.

What's included in your annual subscription?

With just 41,25€ / month (+ VAT, billed annually) you get:

  • Unlimited personal access to course content for one year. 
  • A growing library of modern talent marketing and employer branding course content and lessons.
  • Workbooks and other PDF’s to download.
  • Assessments

Meet your Talent Marketing Coach Susanna

Your Talent Marketing coach Susanna might already be familiar to you from her two podcasts: The Finnish Vaikuttava Työnantajabrändi -podcast or the English Building a Modern Employer Brand podcast.

If you have enjoyed and been inspired by her thoughts and what she teaches in her podcasts, you’ll know what to get as a Talent Marketing School student. But of course more in-depth and in more detail.

Susanna has been working on how to impact and influence the talents a growth company needs for 20 years now.

During the first half of her career, she worked in-house in talent acquisition, developing the elements of a great workplace and building an attractive employer brand.

In the second half of her career, she has worked as an entrepreneur.

She is well-known in her native Finland as the modernizer of HR and later as the vanguard of modern employer branding and talent marketing.

It was her Magnetic Employer Branding Method (Vaikuttava Työnantajabrändi -metodi in Finnish) that elevated her business Employee Experience Agency Emine to the Top 10 Employer Branding Agencies in Europe in 2020.

Everything she teaches at Talent Marketing School is based on her method and her continuing work on how to impact and influence talent audiences.

Susanna on Linkedin

Susanna on Instagram

Talent Marketing Pro on Instagram

Emine on Instagram

Emine on LinkedIn