On-demand lessons and courses in Modern Talent Marketing and Employer Branding.

Become a Talent Marketing Professional and build a career of your dreams!


The problem is

what used to be a fun and fresh break from your regular HR or talent acquisition tasks has turned into a continuous sprint with no end in sight.

You are feeling overwhelmed.

Everyone in your organization has an idea or an opinion about what you should be doing, creating, taking care of or promoting first.

This constant stream of wishes and requests is starting to make you feel totally out of control and burned out. 

You fear saying no, because you don’t have a better plan. 

What you desire is to get on the top of it all and start feeling a regular sense of achievement, the feeling you truly deserve!

Regain control and return the fun!

Join Talent Marketing School

and start building your modern employer branding and talent marketing acumen. Take courses and explore lessons based on our proven Magnetic Employer Branding Method™️. Regain control of modern talent marketing and become the talent marketing professional you deserve to be.

Become a Student

Get access to a growing library of on-demand content and lessons.

Study on your own time

Explore and watch the course content, and study when it is most convenient for you.

Become a master

Put into practice what you learn and master professional talent marketing.

An annual subscription gives you personal access to the growing library of lessons and courses in English for just 495 € / year.

Learn all that you need to know about building a mordern employer brand

Talent Marketing School offers a growing library of on-demand lessons and content to help aspiring Talent Marketing Professionals like yourself to learn the what’s and how’s of modern talent marketing and employer branding strategies, tactics and skills.

We teach modern talent marketing and employer branding based on the Magnetic Employer Branding Method™️ developed by Susanna Rantanen.

  • Learn how to think and work strategically.
  • Expand your knowledge on modern talent marketing.
  • Learn best practices and methods on how to plan and execute talent marketing in order to get measurable results.
  • Learn how to message and create talent marketing content.
  • Understand how to set up goals and objectives and measure success, and much more.

What's included in your annual subscription?

With just 41,25€ / month (+ VAT, billed annually) you get:

  • Unlimited personal access to course content for one year. 
  • A growing library of modern talent marketing and employer branding course content and lessons.
  • Workbooks and other PDF’s to download.
  • Assessments

Meet your Talent Marketing Coach Susanna

Your Talent Marketing coach Susanna might already be familiar to you from her two podcasts: The Finnish Vaikuttava Työnantajabrändi -podcast or the English Building a Modern Employer Brand podcast.

If you have enjoyed and been inspired by her thoughts and what she teaches in her podcasts, you’ll know what to get as a Talent Marketing School student. But of course more in-depth and in more detail.

“I totally relate with the ad hoc cravings! It always seems like a better idea to just get on with it and start executing. 

In fact, when I worked in HR & talent acquisition for a fast-growing company, we used to struggle with keeping up with the hiring needs and then keeping in the talents we’ve worked hard to get.

I tried and tested about a million tricks because I didn’t have a coach to teach me how to solve the problem. 

I invested a lot of time in figuring it out and now offer you a shortcut,”

Susanna has been working on how to impact and influence the talents a growth company needs for 20 years now.

During the first half of her career, she worked in-house in talent acquisition, developing the elements of a great workplace and building an attractive employer brand.

In the second half of her career, she has worked as an entrepreneur helping hundreds of people like you to win talent attention, improve talent acquisition success with better messaging and rank top of mind as a place to work.

She is well-known in her native Finland as the modernizer of HR and later as the vanguard of modern employer branding and talent marketing.

It was her Magnetic Employer Branding Method™️ (Vaikuttava Työnantajabrändi Metodi™️ in Finnish) that elevated her business Employee Experience Agency Emine to the Top 10 Employer Branding Agencies in Europe in 2020.

Everything she teaches at Talent Marketing School is based on her method and her continuing work on how to impact and influence talent audiences.

Susanna on Linkedin

Susanna on Instagram

Talent Marketing Pro on Instagram

Emine on Instagram

Emine on LinkedIn