How will this 12-week learning & development program benefit you?
You have revamped your recruitment process with the necessary branding, communications and marketing elements.
Your key recruitment content has been modified with communications techniques that increase the impact of the message.
You have created a repeatable content plan for your recruitment marketing.
You have set recruitment marketing goals and know how to drive your recruitment campaign results with data.
You are excited to start executing your new revamped recruitment process and share it with your talent acquisition colleagues.
You are set to start accelerating your employer brand towards much better hiring success!
Program Description
- A 12-week coaching & process development program.
- Designed for in-house recruiters working in medium to high-volume talent acquisition.
- Targeted at organisations struggling to attract desired talents, and there are insufficient support or resources for active employer branding.
- You are personally determined and ready to make the change required to remove the hiring pain caused by the lack of employer awareness.
- You have the authority to redesign and revamp your organisation’s recruitment marketing process to include employer branding, but you don’t know how.
- You are highly motivated to learn and develop a systematic approach to applying branding, marketing and communications techniques that builds your employer brand recruitment process by recruitment process.
What is included?
- Master Plan with learning & development goals for this program
- Up to three personal/group coaching sessions online (45 mins) to help overcome obstacles as you revamp your recruitment process*
- A suite of educational content for you to learn and get instructions for your process development tasks
- Online sparring support and feedback as you revamp your recruitment process according to the Master Plan and weekly tasks given to you.
- Templates, workbooks and content plan board to ease your development work
- Certification at the end of the program for successful completion
The method we learn in this program is completely different to what I’m used to, and it’s super interesting! I also love that each week we actually put into practice what we learn.
Julia Larkka, HR Partner
My coach gave me feedback and replied to my questions really quickly. I was able to move forward with the process development steps swiftly without having to burden my colleagues.
One thing I found really useful at the start of this program was a task where I was asked to browse through the career sites and social media profiles of our competitors to help see what makes us different. Going through those made me feel I’ve done a good job and I can actually do this [talent marketing] even though I don’t consider myself a ”real” professional in this
Anu Kytölä, HR Specialist
This program exceeded my expectations completely. Weekly tasks and educational content worked well together and made learning pleasant. Coaches were always available and made me welcome to ask them anything. I work in many areas of HR, and this program made me see recruiting in a whole new way. I’m looking forward to executing our revamped recruitment process!
Julia Larkka, HR Partner
I’ve experienced so many a-ha moments during this program! Whenever I make a purchase from your company, it is always worth the investment. You guys are so professional! It makes me trust I will succeed with what I learn from you!
Julia Larkka, HR Partner
Overall, the educational content in this program has a lot of new and inspiring topics that are very useful for me in my work. The sparring and feedback I received from my coach were always timely and met my expectations.
Veera Hakola, Talent Acquisition Partner
Program Schedule & Topics
Weeks 1-2:
Personal Audit Questionnaire followed by Master Plan & First Online Coaching Session and you scheduling the program into your following 10 weeks.
Week 3:
Module 1:
The Basics of Modern Employer Branding
Differentiating employer brand marketing and communication from recruitment marketing and campaigns.
Week 4:
Module 2:
Integrating employer brand communication and marketing into your recruitment process.
Pre – During – Post marketing and communications and improved candidate experiences impacting employer reputation.
Weeks 5-6:
Module 3:
Creating your recruitment messages and key content according to the Magnetic Employer Brand Method™️.
Crafting your revamped recruitment marketing templates, such as a job post template and recruitment process communication messages, to improve candidate experiences and influence employer attractiveness.
Weeks 7-8:
Module 4:
Marketing goals & measuring campaign success
Setting marketing goals, selecting metrics for the revamped recruitment campaigns, and learning to use data to evaluate marketing success.
Weeks 9-10:
Module 5:
Creating your employer brand marketing plan and posts for your first revamped recruitment process.
Ideating and generating your Key Messages for your employer brand marketing content, learning persuasive content creation techniques and crafting your actual post copytexts for your first revamped recruitment marketing campaign.
Weeks 11-12:
Module 6:
Putting it all together and getting ready to kick off.
Implementing your key routines and prepping your recruitment team/colleagues for the kickoff of your new revamped recruitment process, followed by the final online coaching session and receiving your certification at the end of a successful completion of this program.
Weeks 11-12:
Module 6:
Putting it all together and getting ready to kick off.
Implementing your key routines and prepping your recruitment team/colleagues for the kickoff of your new revamped recruitment process, followed by the final online coaching session and receiving your certification at the end of a successful completion of this program.
Customer Service
- Employer Branding Agency Emine Oy
- Lönnrotinkatu 5, 00100 Helsinki Finland
- y-2508042-2