Talent Marketing School

Online

coaching

programs

in

for

driven

HR

Industry

professionals

Instant Employer Brand Accelerator™️

Revamp your recruitment process with the necessary branding, communications and marketing elements.

Communications techniques that increase the impact of your message.

Repeatable content plan for your recruitment marketing.

– And more –

Webinars

29th of May / 14-15:30 pm EET or 8-9:30 am UTC-4

Masterclass: Accelerating Employer Branding on LinkedIn & Instagram for Unstoppable HR Marketing Growth

99€
(+vat.)

Products

eBook Example Number One

39,95€
(+vat.)

eBook Example Number One

39,95€
(+vat.)

eBook Example Number One

39,95€
(+vat.)

About Talent Marketing School

Targeted at HR, talent acquisition, and employer branding professionals, Talent Marketing School is a safe space to develop your knowledge and skills in branding, marketing, and communications.

As a Talent Marketing School student, the world’s leading modern employer branding expert and influencer, Susanna Rantanen, teaches you how to leverage social media and content to match your talent audiences with your employer’s mission.

All online courses and master classes are based on Susanna’s renowned Magnetic Employer Branding Method™️ available to you only here at Talent Marketing School.

What is the Magnetic Employer Branding Method™️?

A Powerful Communication Strategy

This science-based methodology turns employer branding into a talent communication process. The powerful impact comes from the business storytelling, persuasive marketing techniques and behavioral science at the core of this method that makes it possible to build a sustainable employer brand increasing competitive advantage for the entire business.

A Systematic Marketing Method

The systematic marketing method is tailored to invite, and nurture relevant talents on a Candidate Journey of the Information Era™️ with your organisation until they are ready to convert to value-add for the organisation and business.

Positions Talent as the Hero

This surprising role reversal turns your employer branding messages remarkably more relevant to the target audience. This is key to winning sustainable attention and achieve the Magnetic Employer Brand that returns long-term value for the organisation and business.

Meet your Coach Susanna Rantanen

  • Entrepreneur, boy-mom, dog-mom, bosslady, car-lover, fashionista, content creator, gardener, true crime junkie and an author with a wicked sense of humour and an obsession for structure.
  • Graduated with high honors in 2000 majoring in international marketing management and minoring in PR.
  • On HR & talent acquisition career since 2002.
  • A requested keynote speaker, podcast guest and a member of the jury in the employer branding and communications landscape in Finland and abroad.
  • Is known as the innovative forerunner of modern employer branding in her native Finland.
  • Founded her first company Heebo (recruitment software & talent acquisition) in 2010 and co-founded Finland’s first and best-known employer branding agency Emine in 2012, with her husband Leo.
  • Has helped hundreds of marketing and employer branding practitioners and  growth companies implement powerful communication strategies and tactics to win in the war for talent.
  • Emine was recognised as one of the Top 10 Employer Branding Agencies in Europe in 2020.
  • The Magnetic Employer Branding Method™️ has been featured in HR Tech magazine as the game-changer in the employer branding domain.
  • Host of popular Modern Employer Brand podcast
  • Currently writing a book on Magnetic Employer Branding Method™️ available later in 2024.

Emine as Your Employer Branding partner

As our client, you gain a super experienced talent branding and marketing guide as your trusted advisor.

We are the long-term partner who helps you overcome business-critical talent attraction and retention challenges and thrive as a talent attraction and retention hero.

We are ideal if you are looking for a flexible partner with experience and empathy for your talent struggle. We have a plan for you and will provide you with a long-term vision for success.

Imagine a partner who can carry you through the ups and downs of the employer branding
marathon and pick you up when you feel like quitting.

A trusted partner who channels you an abundance of opportunities to regularly start witnessing a positive change in talent attraction and retention and enjoy that vital sense of accomplishment.

That’s us at Emine.

When you are ready to become an employer branding hero in your organisation, whisk a contact request on our way.