Online coaching programs in branding, marketing and communications for driven HR Industry professionals
Talent Marketing School will change in 2023! We will be offering premium coaching programs for HR Industry professionals wanting to learn how to leverage modern branding, marketing and communications to build a career and life you dream of! You are now the Talent!
Intensive 12-week online coaching programs for HR Industry professionals in branding, marketing and communications coming soon.
What is the Magnetic Employer Branding Method™️?
A Powerful Communication Strategy
Combining business storytelling and persuasive marketing techniques to build a sustainable Magnetic Employer Brand.
A Systematic Marketing Method
Inviting and nurturing relevant talents on the Candidate Journey of the Information Era™️ with your company until they are ready to convert.
Positions the Talent as the Hero and the Employer as the Guide
The surprising role reversal helps turn employer branding messages remarkably more relevant to the target audiences, which is key to winning attention and creating sustainable employer brand affinity.
Meet your Coach Susanna Rantanen
- Started her HR & talent acquisition career in 2002.
- Founded her first company Heebo developing a recruitment tool matching talents with company cultures, in 2010.
- Co-founded Finland’s best-known employer branding agency Employer Branding Agency Emine in 2012 with her husband Leo.
- Has helped hundreds of talent marketing and employer branding practitioners and fast-scaling growth companies to implement powerful communication strategies and tactics to win in the war for talent.
- Emine was recognized as one of the Top 10 Employer Branding Agencies in Europe, 2020.
- The Magnetic Employer Branding Method™️ has been featured in HR Tech magazine.
- Host of popular podcasts Vaikuttava Työnantajabrändi -podcast in Finnish and Building a Modern Employer Brand podcast in English.
- Is known as the forerunner of modern employer branding in her native Finland.