The Modern Employer Branding Framework

An online course to teach you how to apply the Candidate Journey of the Information Era™️ as a framework for planning and executing your Magnetic Employer Brand™️.

Are you struggling to build an effective employer brand?

Do you wish you had an employer branding framework to lean on?


You don’t know how to separate recruitment messages from employer branding messages.


No one in your organization seems to be able to help you.


Your employer branding messages fail to win attention and get engagement.


You are unsure of what employer branding success should look like.

If you can relate to any of these statements, you need a systematic approach to employer branding.

This online course instructed by Susanna Rantanen teaches you how to apply the Candidate Journey of the Information Era™️ as a framework for planning and executing the modern employer brand.

When you apply this framework in employer branding, your employer brand marketing starts to impact, and you get to experience what success looks and feels like in employer branding.

This course is a core lesson for the Magnetic Employer Branding Method™️. 

Watch a preview snippet from this core lesson course

How to build the Modern Employer Brand

Log in or sign up to access this core lesson. 

Learn the 4 part Candidate Journey of the Information Era™️ framework.

Finalize your plan and start building your Modern Employer Brand!

What's included in this core lesson?

  • 16 videos packed with value-add knowledge.
  • Each lesson lasts only from 3 mins up to 30 mins.
  • Downloadables to help you apply what you learn.
  • Additional links to expand your insight into core lesson topics.


Not subscribed to Talent Marketing School yet?

When you subscribe to Talent Marketing School and get access to this core lesson, you get access to all the other available courses and core lesson content at Talent Marketing School – for the same price!

Your subscription is valid for 12 months and renews automatically until you cancel. But you can cancel anytime.

We add new courses and core lessons periodically to keep you on a learning path in modern employer branding and other talent marketing.

Image of a laptop and two ipads with pictures of the core lesson content

Why should you use this framework to build your employer brand?

Candidate Journey of the Information Era™️ provides you with a systematic and proven method to define and convert employer branding work into measurable results and business value.

You get a straightforward blueprint for planning and executing your employer brand.

You can finally say no to all the ad hoc activities eating your budget and motivation but delivering next to no value.

Who should take this core lesson?

This core lesson is ideal for aspiring employer branding practitioners, employer brand budget owners, employer/talent brand managers and marketing responsible for strategic employer branding.

The framework you learn in this core lesson is the key element in the modern, Magnetic Employer Branding Method™️.

As you learn how to apply this framework successfully in employer branding, not only will you be able to see measurable employer brand value, but you should also expect to elevate your employer branding career.


Free eBook 

Building a Modern Employer Brand

Influencing and converting relevant talents in the digitally overloaded world.

Written by Susanna Rantanen

Download this eBook here.